Thursday, October 12, 2006

Seduced by Snacks? No, Not You - New York Times

Seduced by Snacks? No, Not You - New York Times: "“To a person, people will swear they aren’t influenced by the size of a package or how much variety there is on a buffet or the fancy name on a can of beans, but they are,” Dr. Wansink said. “Every time.”

He has the data to prove it. Dr. Wansink, who holds a doctorate in marketing from Stanford University and directs the Cornell University Food and Brand Lab, probably knows more about why we put things in our mouths than anybody else. His experiments examine the cues that make us eat the way we do. The size of an ice cream scoop, the way something is packaged and whom we sit next to all influence how much we eat. His research doesn’t pave a clear path out of the obesity epidemic, but it does show the significant effect one’s eating environment has on slow and steady weight gain."

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