American Journalism Review

American Journalism Review: "'She asked me: 'Don't you ever get bored doing the workshop over and over?'
'I get interviewed a lot, and I've been asked that question over and over, so I have a message track for it. I say, 'No, not at all,' then I go into spin: 'The methodology is not finished. I'm building it brick by brick. As long as I keep working on it, I'll never get bored,' et cetera, et cetera. She stopped me in the middle of my message track and blurted out: 'I just asked you a closed-ended question! You of all people! Let me start again, and do it properly: How do you feel about giving this workshop?'
'When she asked me, 'How do you feel?' I gave an answer I'd never given before. I told her: 'I'm always upgrading the methodology, and every time I try to put new stuff into it. Lately, though, the demand for the workshop has grown so much, I sometimes feel very frustrated, because I know I'm not doing the job I want to be doing.'
'My answer actually surprised me. I had never said 'frustrated' before. "