Get Out of That Rut and Into the Shower - New York Times

Get Out of That Rut and Into the Shower - New York Times: "Continuum has a reputation for unconventional research techniques, and it suggested that the best way to understand what consumers would value in a shower was not just to listen to them, through focus groups or surveys, but to watch them as well. That is, to film them taking real showers in their own homes and use the findings to design a new line of products."